Authenticity in Brand Voice
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In an environment where consumers are exposed to countless brands daily, authenticity becomes the distinguishing factor
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Our approach exudes honesty, ensuring a genuine connection with your users.
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Our thoughtfully crafted visuals will intuitively guide your visitors to explore further. With our search engine optimized design, your website will not only attract more traffic but also rank higher in search results, elevating your online presence.
Read More“WAKE THE F*CK UP!” and start designing for all
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We talk to Max Masure, ‘a white, mostly non-disabled, transgender non-binary queer person’. This is how Masure defines themselves, and this is the approach they are adapting in their practice. They work as an Ethical UX Researcher, Inclusion Consultant, Author, and Public Speaker, and aim towards trans inclusion, inner power and cultural change. They co-founded Argo Collective, where they design and lead trans and gender inclusion workshops and training in tech companies.
Read MoreThe Dark Side of Human-Centered Design
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Human-centered design (HCD) is an established framework used in design and management to solve user problems. This process starts by understanding users’ needs, followed by the conceptualization of innovative solutions to meet these needs. Tech companies use this framework to achieve a balance between their products and services for platform growth and revenue generation. The 3 principles of HCD are Feasibility (Technology), Viability (Business Perspective), and Desirability (Users).
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