We talk to Max Masure, ‘a white, mostly non-disabled, transgender non-binary queer person’. This is how Masure defines themselves, and this is the approach they are adapting in their practice. They work as an Ethical UX Researcher, Inclusion Consultant, Author, and Public Speaker, and aim towards trans inclusion, inner power and cultural change. They co-founded Argo Collective, where they design and lead trans and gender inclusion workshops and training in tech companies.